HyperX renews partnership with Allied Esports

Allied Esports has announced the renewal of its exclusive naming rights agreement with the HyperX gaming peripheral brand. The deal will preserve the company's rights to the name HyperX Esports Arena in Las Vegas.

The multi-year deal will ensure HyperX branding and signage throughout the property and inclusion in all promotions, including social media content. In addition, HyperX will act as the official peripheral partner for the arena.

HyperX first acquired the rights to the sports arena name in late 2018. The deal was then renewed in 2019 to include two additions - a mobile arena and a studio in Hamburg, Germany.