Wind of Change - Team Spirit completely rebranded

Team Spirit has introduced a new logo and a redesigned esports club style. According to representatives of the organization, work on the rebranding began at the end of 2019. The management requested help from various third-party studios, but after considering several options, they decided to come up with their own style and implement this idea on their own.

Team Spirit CEO Nikita Chukalin says that in this way they wanted to refresh the image of an esports club, which, according to him, was already morally outdated and did not meet the demands of the media space. Fortunately, Nikita was surrounded by people who took on a project of this magnitude and brought it to completion. Now, within a few years Team Spirit will dispense before the rebranding.

Previously, Team Spirit had a single logo with text that included both the logo itself and the text applied over it. The Spirit banner now has two variations, one containing only a minimal S-stylized logo, and the other containing text.

The updated kits, which are available in black and white, have the logo in the upper left corner, the title sponsor flaunts in the center, and the rest of the club's partners are on the sleeves. There is now a vertical stripe in the center that runs along the entire length of the shirt. It consists of small Spirit inscriptions.

Team Spirit also showed what the first updated merchandise will look like for the club's fans. So far, they are only available in dark gray, with the Spirited inscription in the center.

The cybersport club was founded in 2015 and currently has players in such disciplines as Dota 2, CS: GO and Hearthstone.