Tournament operator ESL renews partnership with YouTube

Tournament operator ESL announced the renewal of a partnership agreement with the YouTube platform. As a result, the company will allow its fans to follow the upcoming championships on all existing platforms, including Twitch and YouTube. Recall that earlier the organizers had an exclusive contract with Twitch, due to which the matches were not broadcast on the platform from Google.

As we create worlds that go beyond gameplay, it's important to keep in touch with the community they're in, whether it's on Twitch, YouTube, or any other platform.Live coverage of our events on our own broadcast channels across multiple platforms expands the reach of our products through our official media rights partners and allows us and our brand partners to grow and grow the esports community and better serve gamers around the world. Based on our relationship with Twitch and YouTube, we are in a position to provide fans with the best viewing experience and we are thrilled to have them join this journey.

Mark Cohen, Director of Communications and Senior Vice President, Brand and Media Partnerships, EFG

In this way, ESL expands its reach and allows fans to follow their championships on various platforms. Interestingly, the tournament operator has signed exclusive deals with Facebook and YouTube in the past, but both deals have been met with criticism from the community.

The organizers are currently creating a YouTube channel for their ESL Impact series. However, all parallel tournament series are presented on both platforms, as well as through special broadcast partners. The new rules will come into effect from IEM Katowice 2023, which will take place from 1 to 12 February.