JBL Quantum becomes a Quadrant partner

English eSports organization Quadrant, founded by professional racing driver Lando Norris, has announced a partnership with JBL Quantum gaming audio equipment brand. As part of the deal, JBL Quantum will provide the organization's content creators with its line of headphones. In addition, the parties have outlined a number of activations, the details of which will appear in the near future.

Jamie McLaurin, Quadrant Sports Director: "We're all thrilled to welcome JBL Quantum to the Quadrant family as our official headset partner. JBL are industry leaders in their field and we couldn't think of a better audio partner to bring our creators and esports talent to the next level.

The JBL Quantum brand becomes the fifth partner of the Quadrant organization, joining companies such as Elgato, SCUF, Veloce and Gillette.

Simona Bara, Senior Game Product Marketing Manager at JBL Europe: "With accurate, immersive sound and built-in head tracking, our JBL Quantum headsets will give gamers a real competitive edge to win the game. We know how important sound is when it comes to to stay on top and immerse in the game, which is why we're proud to be Quadrant's official headset partner and help creators improve their gaming experience."

In turn, JBL recently introduced the next series of JBL Quantum Cup esports tournaments, which will be held as part of the DreamHack festival in Atlanta, DreamHack Winter and DreamHack in Valencia.