Guild Esports renews partnership with Samsung

Representatives of Guild Esports decided to strengthen their relationship with Samsung and signed a re-contract that will last a year. Now Samsung TV has become the official sponsor of the esports club.

This turnaround made Samsung the company's official TV partner in the UK and Ireland. Samsung will supply Neo QLED TVs to the Guild Esports academic roster, starters, and content makers, and will directly supply equipment to the London headquarters.

The new contract extended the existing one for another year. Initially, the partnership agreement between Guild Esports and Samsung was concluded on June 21 last year. As for the financial part of the contract, the sum of the two transactions is a six-figure amount in pounds sterling. 75% of them will be paid in this currency, while the rest will come to Guild Esports in the form of vehicles.

According to Cal Hurd, CEO of Guild Esports, Samsung and the esports club share the same vision for the future of esports, and the partnership will help reaffirm their joint commitment to best-in-class technology.

Guild Esports is a multi-gaming esports organization that aims not only at fans and esports, but also tries to position itself as one of the lifestyle brands. One of the main directions of the club's development is the academy, which is engaged in the development and cultivation of talented cybersportsmen who will turn from amateurs into world stars.

Against the background of other clubs, Guild Esports stands out in that one of the co-owners of the club is the famous football player David Beckham. The club is headquartered in the UK. Notably, Guild Esports have shares that are listed on the London Stock Exchange and the US OTCQB Venture Market.

Samsung is a tech giant from South Korea. The company is engaged in the production of high-tech components, including integrated circuits, telecommunications equipment, household appliances, audio and video devices. Samsung is headquartered in Seoul, the capital of Korea.