Esports organization TSM announces partnership with GMC

In their twitter account, TSM talked about signing a contract with GMC.

History and quality go hand in hand for us. Welcome to the TSM family ,GMC!

LOS ANGELES, Calif. – July 15, 2022 – TSM, the leading championship esports organization, today announced that it has signed a broad partnership agreement with automotive giant GMC. This relationship marks the first GMC brand partnership with an esports organization and activates TSM's global gaming audience as their exclusive automotive partner.

In addition to the GMC logo on the jerseys of all TSM competitive teams, the partnership will affect all levels of the TSM organization. The partnership includes unique content creation, in-person and digital events, custom branded merchandise, social media content and more.

Ned Watkins, Senior Vice President of Sales, TSM

GMC sets the highest standards for its trucks and SUVs, just like we do at TSM in esports.

Molly Peck, GMC Vice President of Marketing

This partnership will redefine the category with new and innovative activations that go beyond what our industry has seen before. We can't wait to show the world what's in store for us!

At GMC, we are very excited to launch this partnership with TSM. The esports arena is not only bold but also fast growing and TSM is at the forefront as one of the leading esports organizations.

GMC has established a history of working with streamers, with the first U.S. in-car demo on Twitch for the GMC HUMMER EV, and through our partnership with TSM, we have the opportunity to collaborate even more to help improve the esports experience.

For over a decade, TSM has brought together some of the most talented and successful professional esports teams in North America and has one of the largest and most active fan bases in esports, with almost 100 million followers on various social platforms.

Some information about TSM

TSM is an elite holistic gaming brand comprised of championship esports teams, world-class influencers, and gaming strategy platforms that elevate the casual gamer to the pro. A platform of champions, TSM is committed to delivering maximum value through the competitive edge of its teams and creating immersive, educational and entertaining content that delivers the ultimate experience for esports and gaming fans.

Some information about GMC

With a solid foundation in truck manufacturing since 1902 and currently selling trucks in a dozen countries around the world, GMC offers specialized vehicles designed and engineered to the highest standards. From the all-new Terrain compact SUV to the Sierra HD, our trucks and crossovers are GMC's signature blend of intuitive technology and premium performance, and the popular Denali represents the pinnacle of GMC design, performance and amenities.