Complexity Gaming partners with Lenovo

North American esports organization Complexity Gaming has announced a multi-year partnership with computer and mobile device maker Lenovo. As part of the deal, Complexity Gaming's Texas headquarters will be named the Lenovo Legion Esports Center.

Lenovo will also become the exclusive supplier of desktop and laptop computers for Complexity Gaming. In addition, the manufacturer's logo will appear on the jersey of the eSports club.

Justin Kenna, CEO of GameSquare: "As the exclusive provider of world-class desktop and laptop computing, Lenovo helps support the future of competitive edge and grow the esports business. We look forward to continued announcements and initiatives with Lenovo as we continue to bridge the gap between brands and fans with supporting world-class companies as customers and partners."

Lenovo is expected to support Complexity Gaming's commitment to improve player performance and improve the industry standard for player care throughout the partnership. Lenovo technology will also support Complexity Gaming content creators and production teams to create a diverse catalog of work, including animation and 3D visualization.

Gerald Youngblood, director of marketing for Lenovo North America: "Gaming is a $100 billion industry and a key focus of our business. Lenovo's partnership with Complexity Gaming was a natural fit as we look to deepen our commitment to and investment in the esports and gaming communities."

In addition, the parties will collaborate to create new experiences, including educational-focused events that promote diversity, inclusion, online safety, and more.