Misfits Gaming Group partners with HyperX

Multi-regional esports company Misfits Gaming Group has announced a partnership with gaming peripheral brand HyperX. As part of the deal, the brand will become the official headset and microphone supplier for the Florida Mutineer franchise and influencers who play under the banner of the Misfits Gaming Group.

Justin Stefanovich, Senior Vice President of Partnerships at MGG: "HyperX is a leading brand in gaming peripherals and we are excited to partner with them. We also look forward to working with them to expand our initiatives that help women and non-binary groups in esports and games".

In addition to supplying hardware to Misfits Gaming Group players and content creators, HyperX will play a role in shaping Florida Mutineer's social media strategy and team content. In addition, the brand's logo will be featured on Florida Mutineer T-shirts.

Stephanie Winkler, Chief Marketing Officer at HyperX: "We're excited to support the professional teams and streamers at Misfits Gaming Group, as well as highlight initiatives for women in esports and gaming. We're committed to giving every gamer, regardless of gender, religion and/or background, the opportunity to show your best; with the best gaming peripherals on the market."

HyperX is expected to be a key partner in supporting the Misfits Gaming Group's diversity and inclusion initiatives. The brand becomes Florida Mutineer's seventh partner, joining the likes of ASUS ROG, SoFi and Zaxby's.