Danish esports organization Team Singularity has announced a partnership with gaming chair manufacturer AndaSeat. As part of the agreement, the manufacturer will equip Team Singularity players with its own gaming chairs.
In addition, AndaSeat will distribute products through the Team Singularity Academy and to students as part of its development program. AndaSeat and Team Singularity will also work together to create a dedicated Singularity-branded gaming chair next year.
Allen Hee, director of global brands and marketing at AndaSeat: "The company hopes to leverage the partnership to gain more brand influence in the European Union and Denmark. What's more, the partnership with Team Singularity will give AndaSeat more recognition from more gamers."
Note that Team Singularity is joining companies such as Fnatic, EXCEL ESPORTS and NAVI as AndaSeat partners.
The partnership also stems from Team Singularity's decision to team up with the University of Rohampton to compete in the NLC, a regional League of Legends in Northern Europe, the UK and Ireland.