English football club Manchester City have named gaming chair manufacturer GTRACING an official partner of their esports division. As part of the partnership, GTRACING will partner with Manchester City esports players on various content activations and fan engagement. In addition, the GTRACING brand will be featured in the digital assets of the esports division.
Gavin Johnson, media director of the City Football Group:"We are delighted to welcome GTRACING as a partner Manchester City Esports As a club, we strive to provide our fans the true experience of. E-sports, and I'm glad that GTRACING join us on this journey as we we continue to find new ways to interact with our fans in this space, "
According to a press release, the parties are also planning to launch a line of co-branded gaming chairs.
Aaron Wu, GTRACING Founder:“The integration of traditional sports and eSports is an inevitable development of the times and also a major project for GTRACING's growth. We are delighted to be able to provide fans with a unique competitive experience through this innovative partnership with Manchester City.
Founded in 2011, GTRACING specializes in the production of ergonomic gaming chairs. In line with the BE COOL BE FREE design concept, its chairs are equipped with speakers to meet the needs of the players.