Mousesports organization rebrands

The European esports organization mousesports has carried out a rebranding. For the first time in its 19-year history, the organization has decided to change the look and breathe new life of the brand by introducing a new, iconic logo.

As a reminder, after its creation in March 2002, mousesports has been representing the same logo for almost two decades. More than 360 tournaments were won with the logo, which many fans of eSports worldwide recognize but can not identify what they actually see it.

Initially, the historic mousesports logo mimics the head of a mouse and also represents the palm of a player touching a gaming mouse. This knowledge has disappeared over the years, so new fans would not even know about it. The new logo of the organization goes back to its roots, as the very first logo that mousesports identified in 2002 for several months.

The organization says the new logo will be a core part of the new identity. With the new, the organization emphasizes a completely new visual identity. With the iconic red color that has represented the brand since 2002, the organization expects to create unique materials.