Noise , a New Format of Prediction Markets Where Bets Are Placed on The Relevance of Topics

In the world of cryptocurrencies, prediction markets continue to evolve, offering increasingly innovative approaches to trading forecasts. While traditional platforms like Polymarket or Kalshi focus on event outcomes (such as election results or sports matches), the Noise project changes the paradigm: here, users bet not on "yes/no," but on how long topics, trends, brands, or ideas will remain relevant on the internet. These are so-called "attention markets", markets of attention, where "mindshare" (share of audience attention) is traded, measured through data on trends in social networks, search queries, and discussions.

Noise positions itself as a decentralized platform on the Base blockchain, where users can long or short contracts on trends, from crypto-narratives (like stablecoins or prediction markets) to memes, brands, and ideas. Asset prices are determined by collective relevance ratings, without fixed expiration dates, making trading continuous and dynamic. The project integrates data from partners like KaitoAI for real-time attention analysis, turning social trends into financial assets. Unlike classic perpetuals or prediction markets, Noise allows speculation on popularity before it affects token prices, making it ideal for narrative- and hype-oriented traders.

Recently, Noise raised $7.1 million in a Seed round led by Paradigm. Other investors include Figment Capital, Anagram Crypto, GSR, JPEG Trading, KaitoAI, and angel investor Dan Romero (co-founder of Farcaster). The fundraising announcement was made on January 14, 2026, highlighting the growing interest of venture funds in the InfoFi sector (information finance), where information becomes a tradable asset. The total volume of prediction markets in 2025 reached $45 billion on platforms like Polymarket and Kalshi, and Noise aims to capture a share of this market by focusing on "cultural relevance."

Currently, the project is in closed beta (Private Mainnet), but enthusiasts can gain access through community activity. Here's how to participate:

1. Join Noisemakers, this is a community on X, where you can share creatives about the project.Create posts, threads, memes, or articles - the main thing is that the content is original and attracts attention.
2. Write articles, create memes or videos about Noise. The more creative, the better - the project values innovative ideas.
3. In the Noise Discord server in the #making-noise channel, post links to your works. The project team personally selects participants for the beta, so fountain with ideas!

This is not just a lottery - Noise is looking for "noisemakers" who will help spread information about the platform. If you're active in the crypto community, this is a great chance to get early access and potentially earn on future drops or rewards.

We've already written about various prediction markets, from classics like Polymarket to innovative formats – and you can read about them on our website. Noise adds a fresh perspective to this sector, where attention becomes the currency of the future.