Michael Saylor's Strategy Continues to Accumulate Bitcoin: New Purchase for $1.25 Billion

According to the latest information, the company has announced the acquisition of an additional 13,627 BTC for approximately $1.25 billion. The purchase price was about $91,519 per Bitcoin, reflecting the current market level where BTC is fluctuating in the $90,000-93,000 range per coin. This acquisition took place amid recent market fluctuations, where Bitcoin is showing stability after a volatile end to 2025.

According to the company's official press release, published on January 12, 2026, Strategy now holds 687,410 BTC on its balance sheet, with a total value estimated at $62.3 billion. This makes Strategy one of the largest corporate Bitcoin holders in the world. The purchase was funded through the sale of common shares and the use of perpetual digital credit STRC, which is part of the company's strategy to diversify assets and strengthen its position in the crypto space.

This purchase is a continuation of a series of acquisitions that Strategy has conducted over the past months. For example, at the end of December 2025, the company acquired 10,645 BTC, bringing its holdings to 671,268 BTC at that time. And in early January 2026, there were smaller transactions, such as the purchase of 1,286 BTC for $116 million. Overall, the company's average Bitcoin acquisition price is about $75,353 per coin, with total expenditures of $51.8 billion.

As a reminder, we recently wrote about Strategy and how the company suffered record losses due to the drop in Bitcoin's price read here. At that time, amid the market downturn, unrealized losses reached billions of dollars, but Saylor did not deviate from his "buy and hold" strategy. Today's actions confirm his confidence in Bitcoin's long-term potential, despite the risks.

Analysts, such as Bernstein, predict further Bitcoin growth, which could positively impact Strategy's shares (MSTR). The market is reacting positively: the company's shares have risen amid the news, and Bitcoin remains stable. Will Strategy continue to accumulate assets? Stay tuned for updates in our crypto news section.