Rolls-Royce launched an NFT collection of 6 tokens
Representatives of the Rolls-Royce company, which produces luxury cars, announced their collaboration with the famous British artist Sasha Jafri. The latter helped the automaker issue six hand-painted cars as NFT tokens.
The collection is called "Six Elements" and consists of only six unique cars Phantom Extended Series II. Sasha Jafri is the author of the famous painting “The Journey of Humanity”, which was sold for €58,000,000, becoming his second most expensive painting. According to him, this work inspired the name “Six Elements” for the Rolls-Royce collection:
Six Rolls-Royce Phantoms embody the emotions of every element. The artistic journey begins and ends with the emotions and intentions that fuel my inspiration to create the Six Elements color palette.
It is noteworthy that the joint work of Rolls-Royce Motor Cars and Sasha Jafri is aimed at raising $1,000,000 to support various charitable organizations. They want to make a contribution to people who are involved in education, health care and other things like that. The collection includes six unique NFT tokens that have animation.
Rolls-Royce Motor Cars says NFT holders are not limited to selling their non-fungible items on their own. The creators of the collection, in turn, will also donate 20% of the royalties from all sales to the selected charitable organization.
Regional Director of Rolls-Royce Motor Cars in the Middle East Cesar Habib commented on the event. In his opinion, thanks to the collaboration of the automaker and the contemporary artist, art and craftsmanship were able to combine in "a deeper and breathtaking expression of matter and meaning."
Cesar Habib, Regional Director for Rolls-Royce Motor Cars in the Middle East and Africa, commented:
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