During its annual September presentation, Apple, the American tech giant, unveiled its latest lineup of smartphones, known as the iPhone 15 series. Additionally, Apple introduced the new models, Apple Watch 9 and Apple Watch Ultra.

The Wonderlust presentation took place on Tuesday, September 12, in an online format, and the newly announced Apple products have been available for purchase since the presentation.

Apple's highlight was undoubtedly the iPhone 15. This new model features a Super Retina XDR display and a 48-megapixel camera. The iPhone 15 boasts a 6.1-inch screen and comes with built-in storage of 128 GB. Notably, it is equipped with the new USB-C charging port, which will serve as a unified standard for all new Apple devices to comply with European Union regulations. This includes Apple Watch, iPads, MacBooks and AirPods, with wired headphones also transitioning to USB-C.

The iPhone 15 is priced at $799, while its larger counterpart, the 6.7-inch iPhone 15 Plus, is available for $899.

In addition to these offerings, Apple unveiled the iPhone 15 Pro, featuring enhanced performance, display quality, and camera capabilities. The iPhone 15 Pro offers 128 GB of built-in storage, while the iPhone 15 Pro Max comes with 256 GB. These models are priced at $999 and $1199, respectively, and will be available in stores starting from September 22.

Apple also introduced the latest generation of smartwatches, the Watch Series 9 and Watch Ultra 2. These watches are equipped with an upgraded S9 processor and improved voice recognition capabilities. They also feature enhanced displays and increased sensitivity.

Notably, the watches introduce a new "double tap" feature, allowing users to control their watch with a simple gesture involving the index and thumb, enabling actions such as answering calls and controlling music playback with just two taps of the index finger to the thumb. The starting price for the Watch Series 9 is $399, while the Watch Ultra 2 is priced at $799.

In a commitment to environmental sustainability, Apple has incorporated recycled materials, including aluminum, carbon, and silicone, into the production of its products. The new line of watches represents Apple's first waste-free product line. Apple aims to achieve zero environmental impact by the end of 2023 as part of its sustainability goals.

On September 12, 2023, Apple is set to host a major event, and it's anticipated to unveil its latest iPhone 15 series. Here's what you can expect in terms of features, design, camera enhancements, and pricing:

iPhone 15 Lineup: Features and Design

Apple is reportedly planning to release four models in the iPhone 15 series, mirroring last year's iPhone 14 lineup, which includes the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.

Design-wise, the iPhone 15 is expected to bid farewell to the "notch," often referred to as the "monobrow" or "bangs." Instead, a "dynamic island" will occupy the top portion of the iPhone 15's screen, as per insider information. Premium models will boast titanium frames, resulting in a thinner frame profile. The Pro and Pro Max versions will feature larger displays without altering the overall device dimensions. Additionally, the iPhone 15 will be available in a range of vibrant colors, including black, green, blue, yellow, and pink.

Action Button

Earlier speculations suggested that premium iPhone 15 models might incorporate an action button, similar to the Apple Watch Ultra, potentially replacing the mute switch. This button could allow users to assign shortcuts to various apps and utilities. However, the latest updates indicate that the iPhone's power and volume buttons will remain unchanged for the time being.

USB-C Connector

A significant change for the 2023 iPhone models is the replacement of Apple's proprietary Lightning connector with USB-C, a move initiated to comply with European Union regulations. This transition will enhance interchangeability, particularly for users who switch between Apple and Android devices. However, analysts anticipate that only the Pro and Pro Max models will offer faster data transfer capabilities, supporting USB 3.2 or Thunderbolt 3, while the base iPhone 15 and 15 Plus will support USB 2.0. Regardless, all iPhone 15 models are expected to feature improved 35-watt charging (compared to 20-27 watts in different iPhone 14 models). The cables are likely to be more durable due to a braided protective layer, and cable length may increase from 1 to 1.5 meters. Accessories will also be available in new colors matching the iPhone 15 palette.

Camera Improvements

Leaked information suggests that the iPhone 15 Max or Ultra models may incorporate a periscopic lens with 6x optical zoom.

Pricing

The adoption of new technologies and the use of titanium is expected to raise the price of the iPhone 15 by $100-200 compared to the previous lineup.

Apple Watch Series 9

Apple is expected to introduce an update to its Apple Watch series on September 12. The Watch Series 9 is anticipated to feature an upgraded S9 chip, offering improved efficiency and battery life. Cosmetic changes may include new strap options with magnetic buckles and additional color choices. Additionally, the second generation of Apple Watch Ultra for athletes and extreme sports will feature an S9 processor, new components manufactured using 3D printing, a lightweight design, and a darker shade. However, it's unlikely that the new Watch SE will be unveiled at this year's event, as it typically sees updates every two years.

AirPods 2023

While it's uncertain if the new AirPods headphones will make their debut on September 12, it's expected that they will also feature a USB-C port. However, the update might primarily focus on the charging case rather than the headphones themselves.

iOS 17 Operating System and New Macs

The event is likely to include announcements regarding the release date of iOS 17 and watchOS 10. Another Apple presentation might follow in October, revealing new Mac computers and further updates.

Stay tuned for more information during Apple's upcoming event on September 12, 2023.