en
ua
ru
de
pt
es
pl
fr
tr
fi
da
no
sv
en
EGW-NewsLoLAll newsLCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations!
Featured
LCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations!
1583
0
0

LCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations!

The Korean esports franchise league, LCK, stands out as a powerhouse in the League of Legends scene, boasting an extensive fan base and drawing significant attention from sponsors. In contrast to the LEC, LCK effectively utilizes its broad viewership to attract a plethora of new sponsors, with non-endemic sponsors taking the spotlight.

Sponsorship Landscape in LCK:

LCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations! 1

Non-endemic sponsors, such as Woori Bank in LCK and KIA and KitKat in LEC, dominate the sponsorship landscape in both leagues. Common technical sponsors, including LG UltraGear, Logitech G, and Secretlab, are present in both LCK and LEC. Red Bull has recently joined this list as well.LCK frequently sees sponsorships from the Food/Food Chains category, with collaborations with McDonald's in 2021 and the BBQ Chicken chain in 2022-2023. In 2024, Pulmuone, a plant-based product company, became an LCK partner.

Unique Features of LCK:

One distinctive feature of LCK is the rare collaboration with competing brands in the same industry. Additionally, sponsors often start as playoff stage sponsors but transition to become permanent partners in the following season.The number of sponsors in LCK continues to grow each year, with the league expanding its partner list by attracting companies from new categories. New non-endemic sponsors, such as JW Pharmaceutical Corporation and Hanwha Life, have recently joined the league.

Chicken.gg

Free gems, plus daily, weekly, & monthly boosts!

Chicken.gg
CS:GO
Claim bonus
Farmskins

Sign up now and get 2 FREE CASES + 5$ Bonus

Farmskins
CS:GO
Claim bonus
Rain.gg

3 FREE Cases & 5% Deposit Bonus

Rain.gg
CS:GO
Claim bonus

Differences in Broadcasts Between LCK and LEC:

LCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations! 2

LCK places a significant emphasis on its main sponsor, Woori Bank, with its logo prevalent throughout the broadcasts. In contrast, LEC features several 'equal' sponsors with constantly rotating advertisements during broadcasts.Viewers perceive LCK broadcasts as less advertised, with sponsors primarily showcased before and at the beginning of matches. Technical sponsor banners are shown on-air only once, and they have minimal branding on the map. In contrast, LEC displays sponsor banners consistently throughout matches, and the entire map is adorned with logos.

Unique Advertising Integrations in LCK:

LCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations! 3

LCK employs unique advertising integration techniques, including brief introductions of team sponsors displayed on special banners before matches. The league also features extensive entertainment and informational content during breaks, providing more opportunities for advertising personal sponsors.Special attention is given to fans in LCK broadcasts, with commentators discussing messages on fan posters that often display league sponsors' logos. Attendees are provided with branded fan paraphernalia, such as inflatable clappers, creating additional avenues for advertising integration.

LCK Dominance: Unveiling the Spectacular World of Esports Sponsorships, Advertising Innovations, and Unique Brand Integrations! 4

When comparing LCK and LEC advertising integrations, it's crucial to consider the geographical peculiarities of these leagues. LCK collaborates with local sponsors within South Korea, while LEC seeks international partners for its broader European coverage. Despite these differences, both leagues employ similar advertising methods.

Leave comment
Did you like the article?
0
0

Comments

Skin betting platforms
Chicken.gg

Free gems, plus daily, weekly, & monthly boosts!

Farmskins

Sign up now and get 2 FREE CASES + 5$ Bonus

Rain.gg

3 FREE Cases & 5% Deposit Bonus

Booster

15% Deposit bonus + Free case!

CSGOLuck

3 Free Cases + 100% up to 100 Coins on First Deposit

OPCASES

Get 5% bonus and 5 FREE Cases Using Code: EGAMERSW

CSFAIL

EXTRA 10% DEPOSIT BONUS + FREE 2 WHEEL SPINS
Promocode - EGAMERS10

Clash GG

5% deposit bonus up to 100 gems

Bloody Case

5 Free Cases, Daily FREE & Welcome Bonuses up to 35%

Plunder

5 FREE Cases & 5% Deposit Bonus with code: EGAMERSW

SkinFans

Sign up and get a FREE Gift Case, Bonus Cases, Daily Coins, and Rakeback Rain!

Cases.gg

Free daily case + 5% deposit bonus

GGDrop

EGAMERSW - get 11% Deposit Bonus + Bonus Wheel free spin

Daddy Skins

Code "EGW" for 8% bonus. Daily Free Cases. Hourly in-site giveaways

CSGO empire

a free Gift Case

CSGOPolygon

Up to 4% Rakeback Bonus

CSGORoll

3 free cases and a 5% bonus added to all cash deposits.

Dat Drop

Get 5% bonus on your deposit

Keydrop

10% TOP UP BONUS + $0.50

CSGOBIG

Grants you 5% deposit with promocode: egw

Insane GG

+100% bonus on first deposit.

G4 Skins

+5% to deposit

CaseDrop

2% Deposit Bonus

HellTV Store

Free Case and Deposit Bonus

BRING TO TOP
FREE SUBSCRIPTION ON EXCLUSIVE CONTENT
Receive a selection of the most important and up-to-date news in the industry.
*
*Only important news, no spam.
SUBSCRIBE
LATER
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic.
Customize
OK