Travis Scott and Sony entered into a partnership

Before the imminent release of the new generation consoles, heavy artillery was used. So, today the Japanese brand Sony acquired a well-known partner. It was the popular music artist Travis Scott.

Previously, the artist posted a photo with a DualSense controller. It turned out that the photo was taken while filming the video announcement, which Travis shared with fans during the announcement.

According to Sony, Travis Scott is a longtime fan of the brand, and his vision for the entertainment industry is identical to Sony's philosophy. Together they plan to create innovative products.

Recall that the long-awaited PlayStation 5 release is scheduled for November 19. Also the other day, Sony began sending the console to journalists for deeper analysis and reviews.