Grand Theft Auto VI Will Be a Unique Piece of Art, According to Take-Two

Take-Two’s CEO, Strauss Zelnick, has confirmed Grand Theft Auto VI will release on November 19 and won’t be delayed, despite previous players's concerns. He also revealed the marketing for GTA VI is set to start this summer.

During the latest interview with CNBC, Strauss Zelnick has revealed more of Grand Theft Auto VI's marketing strategy and also teased that the game will be a “unique art form,” as you can check below:

“We also announced that we have marketing beats coming this summer, and we don’t spend money on marketing until we’re pretty close to release. It is a challenge, because we want the product to be authentically owned by our consumers,” he said. “And so the marketing has to be delicate. It has to feel like, you know, this is real. We’re not selling hamburgers. We’re selling this unique art form.”

Are you excited for Grand Theft Auto VI? Share your thoughts in the comments below!

The game will release on November 19 for PlayStation 5 and Xbox Series X/S. The PC version is not confirmed yet.