Research at Soft2Bet presents the notable influence that AWS had over the EBITDA expansion movement in 2025

Discovering how the use of cloud technologies facilitated increased flexibility at drastically lower costs enabled advanced data analysis, besides all other possibilities. One of the big names in the gaming sector, Soft2Bet has observed stunning growth in player satisfaction, faster innovation in products, and a large chunk of savings in infrastructure costs just since the company adopted Amazon Web Services (AWS).

Ever successful in transitioning from traditional analytics on-site infrastructure to that-cloud based, as seen from the 2024 report of Soft2Bet and a detailed analysis of AWS, the company should now be placed right at the top of the ever-growing gaming sector in Europe.

Towards a Harmonized, Cloud-Powered Data Environment

Founded in 2016, Soft2Bet Investigate zeroes in on building custom sports betting and casino platforms. But as it scaled, the company faced a struggle with siloed data landscapes and brittle on-premises infrastructure. Which, in turn, set back their marketing campaigns, paralyzed their approach toward players, and at times hurt the accuracy of their regulatory filings. Against the backdrop of an evolving European landscape, which demanded flexibility from its markets, Soft2Bet has identified its pathway in improving how it manages data, better production, and its ability to handle an ascending tide of the same; this transformation is detailed in our AWS case study. It started as an attempt to harmonize and centralize its operations in general.

1. Partnership and Restructuring:Soft2Bet partnered with Snowflake, an AWS Partner, and completely restructured its analytics infrastructure by building a centralized cloud-based system.
2. Hardware Independence and Data Aggregation:Being based on AWS allowed Soft2Bet to break away from maintaining physical hardware, while ensuring a single, secured center for comprehensive data aggregation from various sources.
3. Enhanced Security Measures:Enforcing uniform security measures across all information inputs reduced the vulnerabilities and performance issues typically seen in more conventional onsite solutions.
4. Growth and Innovation Potential:With no resource restrictions hindering the adoption of advanced analytics, Soft2Bet is well-positioned to trigger growth and foster innovation.

The move to AWS by Soft2Bet, to utilize near real-time analytics, has brought forth a trove of operational insight capable of propelling the company to adjust rapidly to constantly emerging requirements. Present agility will see Soft2Bet roll out marketing campaigns driven by data and meet heavy regulatory mandates while continuously enhancing competitiveness and response to movements of the market. Soft2Bet maintains the commitment to evolve its approaches toward data-centric marketing and compliance to be always ahead in accompanying new challenges.

Substantial Cost Reductions and Implementation Time Acceleration

AWS adoption has led to massive cost savings in the infrastructure computing cost arena.

Snowflake with AWS, on the other hand, provides a robust platform for high-speed data processing within near real-time periods to optimize fast data ingestion and analysis without the resource-intensive chaining of regular systems. Such changes reflect commitment by Soft2Bet to building a robust, flexible data management system.

The simplification of IT architecture following a relocation to the cloud discloses the very source of improvements for Soft2Bet. In other words, reduced spending on hardware management enables their tech team to turn to new projects free from on-premises logistical blockers like purchasing and installing hardware. With no hardware bottlenecks restricting them, Soft2Bet can now try out new ways of making their user experience more uplifting.

Keeping Product Innovation and Quick Development Capabilities

The migration of Soft2Bet to AWS enabled an innovation accelerant far beyond anything that would have been possible within their legacy on-premise environment. Development cycles are now drastically curtailed allowing the teams to conceptualize, experiment with, and then master gaming ideas within days or even hours rather than weeks. Now unshackled from the millstone of managing on-premises hardware, developers can gallop ahead to test new features or to change existing features with a quick iteration to continually meet player demands that are always in flux.

• It stimulates an innovation climate due to which instant results provide much more engaging customer experiences.
• Right from the tiniest interface adjustments to revolutionary gameplay ideas, the organization will be able to de-bug the product and make it much more suitable for the needs of its users.
• Such agility results in a more engaging product roster that resonates with the player community and, in turn, bolsters the market position of the firm.

The move by Soft2Bet to AWS for data management began the practice of continuous improvement. Fast deployments of products make constant use available for extracting meaningful information about users after which it becomes guiding in further development decisions. Such an iterative process has been of prime importance in keeping pace with the changeable business landscape and creating first-class user experiences and doing that for a wide and varied customer base.

Improving User Satisfaction by Reducing Response Times

After migrating to AWS successfully, the company will now put its local infrastructure consolidation into the cloud into high gear. This is a strategic move to drastically reduce the cost of operations and open up new avenues for analytics of data while cementing its leadership in innovation within the European iGaming industry. Such a move will put Soft2Bet in a better position to look forward and keep improving its strategies in such important areas as market expansion, product innovation, campaigns, and adherence to regulation.

Soft2Bet's prosperous migration to the cloud injects one strong positive effect that the properly performed procedure can deliver in full measure to the bottom line, growth potential, and customer delight within the fast-evolving gaming industry. Their transformation in entirety becomes an extremely persuasive example for other enterprises looking to bring their system up to date, be more stable in operation, and hasten the speed of new product development.

Soft2Bet Explores Strategic Directions and Upcoming Initiatives

Unified analytics platform of Soft2Bet integrates all the data sources in a cohesive fashion, enabling the company to scale its data inputs without any hassle as well as transform raw data into actionable intelligence. With this flexible infrastructure, something that had been a constraint in the past would accelerate the proof-of-concept process to the tune of weeks, reduced to a matter of hours. As a result, Soft2Bet has managed to maintain its competitive edge in the vibrant and fiercely contested European market.