ESA Revives E3 as Interactive Innovation Conference (iicon), Launching April 2026 with Top Industry Giants

The Entertainment Software Association (ESA), the American trade organization for the video game industry, is officially bringing back the iconic Electronic Entertainment Expo (E3) after its closure in December 2023. The event will now be rebranded as the Interactive Innovation Conference (iicon) and is scheduled to take place for the first time from April 27 to April 30, 2026.

This revamped event promises to unite major industry players, with the current list of confirmed participants including:

• Nintendo of America
• Sony Interactive Entertainment
• Microsoft
• Electronic Arts
• Epic Games
• Square Enix
• Take-Two Interactive
• Ubisoft
• Warner Bros. Games
• Amazon Games
• Disney

With such a stellar lineup, iicon is set to become a premier event in the gaming calendar, offering a fresh platform for innovation and industry collaboration.