FIFA Rivals Launches Globally June 12 with Exclusive adidas Collaboration

FIFA Rivals, the fast-paced arcade-style soccer game from Mythical Games, is set for its global release on June 12, and it’s already making waves with a major partnership. Just ahead of launch, the developers have announced an exclusive collaboration with the legendary sportswear brand adidas—a first-of-its-kind crossover for the title.

A New Era of Football: FIFA Meets adidas in the Metaverse

Since its reveal last November, FIFA Rivals has gained momentum as the next-gen soccer title following Mythical Games’ acquisition of the FIFA license after its split from EA. Now, the game adds another iconic name to its lineup, bringing adidas into the fold in a meaningful way.

Unlike many surface-level brand crossovers, the FIFA Rivals x adidas partnership is deeply integrated into the gameplay. Players will be able to:

• Suit up in digital adidas kits, boots, and gear.
• Warm up and train in a dedicated adidas Training Facility within the game.
• Access a virtual wardrobe of adidas classics and contemporary designs.
• Unlock exclusive player-specific boots inspired by real-world on-field performances.

It’s a full reimagining of the adidas experience, crafted for the digital pitch where fashion meets football innovation.

A Vision for the Future of Football

John Linden, CEO of Mythical Games, described the collaboration as a natural fit:

“FIFA Rivals is all about celebrating the global passion for football in a fresh and modern way. Bringing adidas into this world gives players a deeper cultural connection and the chance to represent one of the most iconic brands in football.”

Web3 Integration: Trade, Collect, and Show Off

As a Web3-powered title, FIFA Rivals features its own NFT marketplace, giving players the ability to buy, sell, and trade their adidas collectibles. Whether you’re managing your team, diving into competitive PvP matches, or browsing the Mythical Marketplace, adidas gear brings a new level of style and status to your in-game presence.

With its upcoming release, FIFA Rivals promises to merge high-energy gameplay, cultural authenticity, and blockchain-powered customization—all wrapped in the unmistakable stripes of adidas.