LDN UTD Launches NFT Engagement Campaign

UK esports organization LDN UTD has announced the launch of the NFT community initiative aimed at increasing youth engagement in the cryptocurrency industry.

The campaign will be based on a number of partnerships with brands and artists. In addition, the initiative aims to help disadvantaged young people through the Rio Ferdinand Foundation, a youth and community development charity founded by former professional football player Rio Ferdinand.

Through the campaign, all participants in the Rio Ferdinand Foundation program will have the opportunity to develop their own NFTs. These NFTs will then be added to the LDN UTD marketplace, with 10% of all profits donated to charity.

Advertising company One Minute Briefs is also asking its community to create NFT designs that reflect the gaming culture and their favorite locations in London.

Local artists, including Jess Wiseman, will create a bespoke London assortment of tokens that unlock a physical product once assembled in a series. This series will be released alongside LDN UTD's Gamer Profile Collections, and fans will be given the opportunity to buy a digitized version of themselves.

The token system was designed and built in partnership with technology companies Accubits and Future Tech. LDN UTD is also partnering with the GoChain Foundation to ensure responsible, environmentally friendly coinage of the NFT and its auction and sale through the Zeromint marketplace.