Casas Bahia and Intel sponsor CBCS

The CBCS Brazilian Esports Tournament Series has announced the Casas Bahia retail store and technology company Intel as their new sponsors.

The two brands will be integrated into the CBCS QualiFiRe Retake series along with other sponsors. Some of the activations mentioned include collaborative content created by CBCS and its new partners, as well as a series of videos that will be shown between broadcasts.

Mia Campos, CBCS Chief of Operations:"I am proud of this collaboration as it enhances the prestige of our scheme in the tournament scenario. We welcome with open arms our new partners who are integrating CBCS with such established brands in their respective sectors."

According to a press release, the deals will continue until the CBCS Finals in December, which is the final stage of the championship scheme.

Other activations include CBCS Twitch virtual store, discounts at Casas Bahia stores, and brand integrations. In addition, QR codes will be issued on social media and live broadcasts of matches, which will redirect viewers to Casas Bahia's product offerings, selected specifically for the channel's audience.