EEG signs an agreement with ESTV

Esports Entertainment Group (EEG) has signed an exclusive partnership with ESTV EsportsTV to create a series of multi-platform content.

According to the press release, EEG will use its Esports Gaming League (EGL) tournament platform to create content around a variety of branded tournaments involving both amateur and professional esports players. Esports Entertainment Group also said it will leverage existing relationships with numerous NFL, NBA, NHL and MLS teams.

ESTV launched in 2019 and has since entered into a number of partnerships, including agreements with Simplicity Esports, the Lionheart racing series and ESE.

Both Esports Entertainment Group and ESTV have already established partnerships with traditional sports organizations. EEG will operate the Helix esports center due to open in the Hall of Fame Village next year, while ESTV has partnered with NFL Alumni since launch.