ESL Gaming Adds Monster Energy As Global Partner
ESL Gaming has entered into a strategic partnership with Monster Energy that expands the energy drink brand's engagement to include 18 tournaments around the world, as well as a new CS: GO HUB.
Monster Energy has been an active Dreamhack partner since 2014. Now that Dreamhack has merged with ESL, Monster Energy will expand its support to include ESL Pro Tour CS: GO championships including Intel Extreme Masters, ESL Pro League, DreamHack Open and ESEA Premier in addition to ESL Gaming, ESL One and DreamLeague for Dota 2.
ESL Gaming Co-CEO Craig Levin:"We are delighted to welcome Monster Energy to the large ESL Gaming family, continuing our commitment to being one of the biggest supporters of the gaming and esports community."
CS: GO HUB is an analytics platform designed to help players and teams analyze in-game performance. ESL called it "the most significant layout redesign" since the launch of the original HUB in 2018. The completely new CS: GO HUB platform will debut at IEM Cologne on July 6th.
This is a very important year for ESL Gaming. In addition to the merger with Dreamhack and the new HUB, the organization will present a new version of IEM Cologne - "The Cup".
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