Fluxo announces Casas Bahia as its latest sponsor

Brazilian esports organization Fluxo has announced regional retailer Casas Bahia as its new sponsor.

The announcement came after Bruno "Nobru" Goes, co-founder and CEO of Fluxo, was named the retailer's chief creative officer.

As a result of the partnership, the Casas Bahia logo will be displayed on Fluxo jerseys. In addition, as part of the deal, the two companies will collaborate to develop content tailored for Casas Bahia.

Lucio dos Santos Lima, co-founder of Fluxo:“It's an achievement to have a brand the size of Casas Bahia investing in our team, believing in our dream that truly represents the Free Fire community. I think Casas Bahia is the benchmark for everyone's life because that it is a company that seeks to make people's dreams come true by empowering and enabling the general public to buy products. "

Casas Bahia joins the likes of TNT Energy Drink, Booyah!, Bank Next, Razer and Razer Gold as sponsors of the esports organization. According to Gabriel Ribeiro, social media manager for Via, Casas Bahia's integration into esports is part of the brand's new strategy.