XSET announces collaboration with BBBSA

North American esports organization XSET has announced a partnership with mentoring organization Big Brothers Big Sisters of America (BBBSA).

The goal of this collaboration is for volunteers ("Big Brothers" or "Big Sisters") to introduce young people ("Little Brothers" or "Little Sisters") to career opportunities in eSports.

From now on, the BBBSA logo will appear on XSET gaming jerseys, and Little Brothers and Little Sisters will appear in live events, social media activations and other marketing initiatives. It is reported that for each purchase of co-branded items BBBSA will receive $ 5.

According to a press release, the two companies will work together on a unique recruiting campaign. They will also launch a fundraiser to support BBBSA's work on several JEDI initiatives.

Little Brothers and Little Sisters will also be connecting with esports experts to help them get started in the gaming industry. Joke and ProoFy are also named "Big Ambassadors" in Detroit, Michigan and New York, where they will provide esports-related advice.