Mercedes-Benz will partner with Illuminar Gaming
The German auto concern became the title sponsor of Illuminar Gaming, as it became known during a joint conference of the parties that signed the partnership agreement.
ESports Club will not change your tag and will continue performances under the banner Illuminar Gaming, but the center of e-sports, which is based in Warsaw and is the base for the players, will be renamed ESPORT powered by Mercedes-Benz. The emblem of the German car manufacturer will find its place on the gaming kit of e-sportsmen.
This is not the first time in recent years that Mercedes-Benz has entered into partnership agreements with representatives of the esports fauna. Riot Games has recently also partnered with the German carmaker. As part of the partnership, Mercedes will transport teams to major League of Legends championships, as well as present branded esports-related content. BMW is also not standing aside and is promoting its brand through the flow of eSports. In February, they became the title sponsor of FPX Esports.
Illuminar Gaming was founded in 2015. He owns rosters in disciplines such as CS: GO, League of Legends, Rocket League and Hearthstone. The CS: GO roster is not even included in the top 100 best teams in the world.
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