Veloce Esports partners with Bang & Olufsen

Veloce Esports has announced a partnership with Danish audio brand Bang & Olufsen.

As a result of this agreement, Bang & Olufsen will supply audio devices to the organization's new gaming headquarters in Fulham. In addition, all professional Veloce Esports players will be provided with headsets from the new partner.

Some of the products being integrated into the Veloce Esports headquarters include Beosound Shape wall-mounted speakers, Beosound 1 and Beoplay M5 portable speakers, a Beovision Eclipse TV and two Beosound Stage soundbars.

Along with product integration, the partnership agreement is expected to include a number of joint projects and content throughout 2021. According to the press release, the one-year deal could also be extended to 2022 and beyond if the agreement proves successful.

Note that this is Bang & Olufsen's second partnership with an esports organization. Last year, the company entered into a three-year agreement with the Astralis Group covering recreation, training and travel. In March 2021, the audio brand launched the Beoplay portal where the firm launched its first gaming headset and product in a new category.