Talon Esports has signed an agreement with KFC Thailand
Hong Kong esports organization Talon Esports has announced an agreement with KFC Thailand for its Arena of Valor team. The financial terms of the deal, which will last until 2021, have not been disclosed.
In accordance with the terms of the agreement, the KFC branding will be displayed on the front of dtac Talon players' shirts. The deal also includes co-branded content, marketing promotions and all kinds of events.
Note that just yesterday the Talon organization announced the signing of a partnership agreement with dtac, one of the largest telecommunications companies in Thailand. As part of this deal, the Arena of Valor team was renamed dtac Talon.
Talon Esports operates six eSport teams in four different markets and is the exclusive operator of eSports tournaments VALORANT in Hong Kong, Macao and Taiwan.
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