EXCEL ESPORTS signed an agreement with Eleiko

British esports organization EXCEL ESPORTS has partnered with fitness equipment manufacturer Eleiko. As part of this deal, Eleiko will supply fitness equipment to the organization's team playing in the League of Legends European Championship (LEC).

Following the rebranding, EXCEL is highlighting the importance of health and fitness in esports. To emphasize this, the organization's players will receive special training programs, and Eleiko executives and managers will lead the physical transformation.

EXCEL players will use Eleiko equipment to maintain individual and team training regimes that will be implemented throughout the entire 2021 Spring Split.

EXCEL is not the only esports organization that emphasizes the importance of health and fitness for players. Team Vitality has also recently secured a range of healthy lifestyle partnerships. This year alone, the French organization entered into an agreement with Incept, as well as Garmin and Aldi.