KitKat becomes a sponsor of Vodafone Giants

The Spanish esports organization Vodafone Giants has signed a partnership agreement with KitKat (KitKat Spain), with the result that the chocolate brand will become the main sponsor of the organization. Financial terms and duration of the deal were not disclosed.

The KitKat brand will be featured on the organization's official jerseys, streamers, social media and other distribution channels.

Through this agreement, KitKat joins other Vodafone Giants partners including Nike, Chupa Chups and Red Bull.

Spanish esports organization Vodafone Giants is represented in such disciplines as League of Legends, Rocket League, FIFA 21 and Counter-Strike: Global Offensive. In October, the organization launched GG ESPORTS project, which focuses the owners of some of the largest organizations in the world of eSports. Earlier that year, Vodafone Giants raised $ 3.3 million and acquired the Spanish organization x6tence through its parent company, Giants Gaming.