ALDI France becomes an official partner of Team Vitality

French esports organization Team Vitality has announced a partnership with supermarket chain ALDI France.

The agreement, which spans a three-year period, will allow both companies to take a step into a sector previously unexplored by the two brands.

ALDI France will collaborate with Team Vitality in the promotion of a healthy and varied diet for fans of eSports, along with the players eSports organization. In addition, the supermarket chain will receive placement on all Team Vitality communication channels.

The ALDI France logo will also be visible on the jerseys of some Team Vitality players. The organization's teams participating in Fortnite, FIFA and LFL disciplines will have supermarket branding on their jersey sleeve.

Note that the partnership agreement between Team Vitality and ALDI France was signed through the agency Seven by You First Sports and is the organization's first partnership in the retail sector.