Midnite Becomes LOUD Sponsor

Brazilian esports organization LOUD has announced a sponsorship agreement with betting company Midnite. As part of the deal, LOUD will promote the Midnite brand through social media content and its own video platforms.

Spacecaps, the parent company of the LOUD organization, also reportedly invested an undisclosed amount in the betting company, becoming an advisor to Midnite throughout its expansion plans.

Matthew Ho, co-founder of the LOUD organization: "LOUD is always committed to inclusive and meaningful partnerships that add value to our community and stakeholders. Our campaign with Midnite takes that commitment to the next level by serving as the authority voice they need to tell an exciting story in Brazil. We can't wait to see how our community reacts to the exciting content we have planned."

Interestingly, as part of the collaboration, the Midnite logo will not appear on LOUD team jerseys. This is due to restrictions from the company Riot Games, in the disciplines of which (League of Legends and VALORANT) the organization has leading lineups, regarding the promotion of bookmakers through their offspring.

For Midnite, the deal with LOUD, one of Brazil's most famous esports organizations, is an opportunity to build its brand in the country and effectively interact with the local audience. The agreement between LOUD and Midnite is calculated until the end of this year with the possibility of further extension.

Note that Brazilian esports organization LOUD is currently also partnering with Burger King, Submarino, and Itaú Unibanco, among others.