Guild Esports partners with Coca Cola

British esports organization Guild Esports has announced a partnership with international beverage company Coca Cola. With this deal, Guild Esports becomes the first European esports team to sign a sponsorship deal with a globally renowned brand.

The collaboration will reportedly last for one year, while Coca-Cola will become "Guild Esports' official soft drink and hydration partner."

Cal Hurd, CEO of Guild Esports: "Guild Esports is signing some of the world's most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner. They want to partner with Guild Esports because we provide great entertainment and an unforgettable experience for a unique, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry."

Coca-Cola becomes the sixth sponsor and partner of the British organization Guild Esports, joining the likes of Bitstamp, Razer, Samsung, Subway and HyperX.

The total cost of the sponsorship agreement with Coca Cola is "confidential and payable in cash" and the cost of the total package will depend on the unique experience and opportunities provided to gamers around the world.

Currently, the esports club is represented in disciplines such as VALORANT, FIFA, Rocket League, Apex Legends, and Fortnite.