Galaxy Racer partners with Mashreq Bank

Galaxy Racer, an esports organization based in the United Arab Emirates, has announced a partnership with Mashreq Bank, the oldest private bank in the country. As part of the one-year agreement, the parties will release a joint series of content on a number of championships sponsored by the club's new partner. In addition, the Mashreq Bank branding will also appear on the jersey of the Galaxy Racer lineups.

This is the first partnership between Mashreq Bank and an esports brand. Moreover, this is the first time that a partnership between a bank and a gaming brand has been established in the Middle East.

Ahmed Abdelaal, CEO of Mashreq Bank Group: "Esports is seeing incredible growth in the Middle East, helping to propel the region's gaming industry into the multibillion-dollar sector it has become today. Our innovative, digitally-focused Neo NXT offering is aimed at smart teens (12 -18 years old) resonates with the gaming community, targeting an internet-connected generation to fit their lifestyle on the go."

The second part of the agreement relates to a series of community tournaments that the parties will organize together. The first championship in the series is the Neo NXT Rocket League Championship, which bears the name of the Mashreq Neo NXT digital banking brand.

In addition, the parties plan to create a collaborative content series, which will be developed by ten of the best content creators from the Middle East.