Immortals partners with DXRacer

North American esports organization Immortals has announced a three-year partnership with gaming chair manufacturer DXRacer. As part of the deal, the company will become an official partner of the eSports club. DXRacer has reportedly already created a custom-made gaming chair for the organization.

Chairs from DXRacer will be used by all players on the balance of the Immortals organization. In addition, the brand will also provide its products to Immortals content creators and conduct in-person activations for the club throughout 2022.

Tim Wu, DXRacer CEO: "The DXRacer and Immortals Craft series marks the beginning of a unique partnership between two brands based in the Great Lakes region. Through this partnership, we hope to bring an unforgettable gaming experience to the local community."

Note that both companies are headquartered in the Great Lakes region of the United States, an area where the Immortals organization moved last year. After moving to the Great Lakes region, Immortals partnered with SPORTFIVE and entered into two crypto partnerships with Fetch.ai and Bitstamp.

Brett McGrew, Immortals VP of Partnerships and Activations: "Partnering with DXRacer, a pioneer in gaming chairs, to provide Immortals-branded chairs to our players underscores our commitment to creating a first-class environment for our talents. We are thrilled to boost our performance with DXRacer".

DXRacer is a pioneer in its industry. The company is known for creating the world's first gaming chair in 2006. To this day, the brand reportedly continues to innovate and offer high-quality chairs for video game enthusiasts and professional gamers.