Team Vitality announces partnership with Garnier Fructis

French esports organization Team Vitality has announced a partnership with cosmetics brand Garnier Fructis. As part of the deal, Garnier Fructis will become the organization's official hair care products supplier. The two-year agreement will allow the parties to collaborate on a range of activations, including social media promotions.

Note that this is not the first time that Team Vitality has partnered with Garnier. Last year, the parties launched a "V for Veuch" activation in which players and content creators participated in a campaign to promote their products.

Nicholas Mauerer, Team Vitality CEO:"At Team Vitality, we are always looking for ways to reach new audiences, so we are honored to be recognized in the beauty and grooming industry as Garnier Fructis' first esports team partnership. This is a true reflection of what we have built in Team Vitality that we can create long-term partners in such an authentic and creative way."

Along with various activations, the Garnier Fructis logo will appear on the Team Vitality jersey as well as on social media. The deal includes rosters for VALORANT, CS:GO and League of Legends disciplines.

Stephanie Borri, CEO of Garnier France: "Garnier has always been a brand that is close to its consumers. Today more than ever, we are proud to explore new areas of expression in order to maintain the closeness and authenticity that connects us with our target audience. As a result It was only natural for us to take our first step into the world of esports last year and we are thrilled to be able to continue this great partnership with Team Vitality!"

Garnier Fructis becomes Team Vitality's sixth supplier, joining the likes of SCUF, Samsung and Crédit Agricole.