Tundra Esports partners with SideQuest

British esports organization Tundra Esports has announced a partnership with esports studio and gaming cafe chain SideQuest. As part of the deal, SideQuest will become a key partner of the organization, as well as its official esports venue partner.

Michael Mullholland, Chief Marketing Officer at SideQuest: "We at SideQuest are very proud to be a Key Partner and Official Esports Venue Partner for Tundra Esports. The performance of their players and their world-class community is something we feel is very consistent with the experience." which we would like to offer.

This is SideQuest's first deal since rebranding from Wanyoo UK. The new logo will appear on Tundra Esports social networks and will be featured on the jerseys of the organization's Dota 2 team. In addition, the organization will have access to all of the network's facilities across the UK, where its rosters will host bootcamps.

Tomy Tikkala, Head of Business Development at Tundra Esports: "Wanyoo is a globally recognized gaming establishment offering a fantastic network around the world. Our players and therefore our fans are not concentrated in one place, so having hubs that we can connect to for exercising or connecting with our community is incredibly important.We hope to build visibility for their new UK brand SideQuest and we also have big ambitions when it comes to how we interact with our community, be it through content or physical events. so having vacancies in all major cities represents a huge opportunity."

SideQuest becomes Tundra Esports' fifth partner, joining the likes of TikTok, noblechairs and Kappa, among others.