Talon Esports partners with GBeat

Hong Kong-based esports organization Talon Esports has announced a partnership with energy drink brand GBeat. As part of the deal, the brand will become the official partner of the organization's Arena of Valor roster.

Talon will promote GBeat's new zero-sugar drink through a series of content activations across the organization's social media. The brand becomes the roster's seventh partner, joining companies such as KFC and Logitech G.

Sean Zhang, CEO of Talon Esports: "Our players are some of the best in the world at what they do. Whether it's match day or practice throughout the week, players require intense focus and focus for hours on end. We're delighted that such an exciting new brand at GBeat fuels the team to ensure they perform at their best no matter the occasion."

The deal marks the GBeat brand's first foray into the esports industry. It is joining an extremely competitive market that includes the likes of Monster Energy and Red Bull.