Snoop Dogg joins FaZe Clan as board member and content creator

North American esports organization FaZe Clan has announced the addition of popular rapper Snoop Dogg to its team to create content and manage various initiatives. It is noted that the performer will become a full member of the board of the club at the end of the year, when FaZe Clan becomes a public company.

The full list of members of the Board of Directors of the organization will be announced after the global deal between FaZe Clan and B. Riley Principal 150 Merger Corp (BRPM), the merger with which and the listing on the NASDAQ became known at the end of last year.

Until then, Snoop Dogg will be featured as a content creator and member of the FaZe Clan Talent Network. The rapper will reportedly be creating content, participating in business initiatives, and launching merchandise alongside FaZe Clan.

Snoop Dogg, board member and content creator of FaZe Clan: "It makes sense to partner with FaZe Clan not only as a member of the content creator team, but also as a member of the Board of Directors. Young people identify with their brand, and this is what my son Cordell knew, so he brought us together."

Cordell Broadus, Snoop Dogg's son, was reportedly the key broker in the partnership, who decided to help his father and FaZe Clan sign the deal.

Kai Henry, Director of Strategy at FaZe Clan: "The organic connection between FaZe Clan and Snoop has been building for many years now, so we're excited to officially welcome FaZe Snoop into our family. As an original internet kid and first-generation player, Snoop has always understood the cultural connection between music, lifestyle, and gaming. Today, Snoop Dogg is a prominent voice in the emerging Web3 community, and we have exciting plans to co-create across the metaverse, creating new opportunities to interact with our fans."

Along with joining the organization's board of directors, Snoop Dogg will work with FaZe Clan on a community support program focused on youth support activities.

Snoop Dogg joins the FaZe Clan talent team of over 85 members, which is made up of gamers, influential content creators and personalities whose following extends beyond the gaming world.