Galaxy Racer becomes sponsor of the Canadian cricket team

Galaxy Racer, an esports organization, has announced that it will be the main sponsor of the Canadian cricket team for the qualifiers for the Men's Cricket World Cup. As part of the sponsorship, the Galaxy Racer logo will appear on the team's jersey and warm-up kits throughout the qualifiers.

Pavel Roy, founder and CEO of Galaxy Racer:"We are excited to partner with the Canadian cricket team. We continue our convergence with esports, games and folk sports, which is part of our bigger initiative where we partner with the biggest sports properties around world and we are excited to introduce a new set of young viewers to the world of cricket. We believe that the convergence of traditional sports with esports and gaming audiences is a must and we will help Cricket Canada accelerate the process of convergence with young fans."

The competition, which takes place on 18 February, is one of two global qualifiers that form the final stages of the qualification process for the 2022 Cricket World Cup.

Rashpal Bajwa, President of Cricket Canada:"Our organization welcomes the partnership with Galaxy Racer. Esports and gaming is a fast growing industry in the North American market and Canada in particular. Our players are avid gamers and compete almost daily in their spare time on gaming consoles and platforms".

Previously, Galaxy Racer expanded its presence in the Southeast Asian market with a projected investment of around $10 million in the Malaysian esports ecosystem.