Talon Esports expands partnership with KFC

Hong Kong-based esports organization Talon Esports has announced an expansion of its partnership with fast food restaurant chain KFC. As part of the updated deal, KFC will partner with the organization's Arena of Valora team in Thailand. The two brands will also be releasing a range of co-branded apparel in the near future, with the KFC logo still displayed on the Talon Esports jersey.

Sean Zhang, Talon Esports CEO: " 2021 has been a great founding year for our partnership with KFC and we are thrilled that we can now take our partnership to the next level with a brand loved by millions in Thailand and around the world."

Recall that Talon Esports and KFC first became partners in January last year. At the same time, the fast food restaurant chain first supported the performance of the team at the Arena of Valor World Championship and ROV Pro League, and then carried out a number of activations with the players of the organization.

Both brands will continue to release content together but aim to build on the foundations laid last year. The CEO of Talon Esports added that the two companies want to become “bigger and bolder” in 2022 and announced a clothing collaboration between the two companies.