Guild Esports announces partnership with Bitstamp

British esports organization Guild Esports has announced a three-year partnership with cryptocurrency exchange Bitstamp. The deal is expected to bring the organization around £4.5 million.

As part of the agreement, the Bitstamp logo will appear on the Guild Esports jersey and will be embedded in the digital content of the organization's streamers and players. The Bitstamp logo will also be integrated into the organization's London headquarters, which is due to open early this year.

Cal Hoard, CEO of Guild Esports: "We are delighted to welcome Bitstamp to Guild Esports as our official cryptocurrency exchange partner. This will also allow us to deliver creative, high-quality content and meaningful experiences to our audience in a way that aligns with the identity as Guild Esports." so does Bitstamps.

In addition, the parties will cooperate to develop a number of projects aimed at supporting fans and customers.

Julian Sawyer, CEO of Bitstamp: "Partnering with a creative and fast-growing organization with a digital and global audience like Guild Esports comes naturally to us. Working together to reach esports and gaming fans is a big deal for us and our growth plans as we continue to provide our trusted service to a wider audience that recognizes the benefits of investing in crypto."

Founded in 2011, Bitstamp is one of the oldest cryptocurrency exchanges in the world. Although this is the first esports partnership for Bitstamp, the company has hosted a number of smaller CS:GO tournaments in 2021.