JD SPORTS and EXCEL ESPORTS Announce Partnership

British esports organization EXCEL ESPORTS has announced a partnership with local sports products retailer JD SPORTS.

Wouter Slayffers, CEO of EXCEL ESPORTS: “We are delighted to announce JD SPORTS as our new partner. JD SPORTS is a pioneer in the sports retail industry, and we believe our partnership will bring the gaming and sports communities together on an unprecedented level. when fans and sports fashion aficionados are immersed in the incredible experience this partnership will bring. "

As part of the deal, the JD SPORTS logo will be featured on the EXCEL ESPORTS jersey, becoming the main partner of the organization's League of Legends European Championship team.

Peter Cowgill, Executive Chairman of JD SPORTS: "We are delighted to announce our partnership with EXCEL ESPORTS. Through this partnership, JD SPORTS will reach esports audiences in some of the largest disciplines, as well as providing the world's first digital and virtual experiences."

In addition, JD SPORTS has received exclusive naming rights for EXCEL's youth squad, which participates in the Northern League of Legends Championship (NLC). From now on, the team will perform under the name JDXL.