Panda Global announces partnership with Adorama

North American esports organization Panda Global has announced a partnership with local electronics retailer Adorama. Within the framework of cooperation, the parties will continue to organize charitable e-sports tournaments.

In addition, Panda and Adorama will expand their collaboration with events and digital content. As a reminder, both companies have been working together on a series of charity tournaments since 2020. Adorama will also become the official electronics retail partner for the esports organization.

Dr. Alan Bunny, CEO of Panda: “Adorama has been an amazing partner. Supporting the charities and communities around FGC and Smash Bros, participating in the events we have participated in has been a wonderful experience for both us and the fans. We can't wait. when our partnership with Adorama reaches the next level and we continue to bring more great things to our community together! ”

The parties started working together two years ago, and the first jointly organized event was Street Fighter V in August 2020. Since then, Adorama and Panda Global have hosted a number of charity tournaments and helped organizations such as the Breast Cancer Research Foundation and Gamers Outreach.

The first event under the new partnership has already taken place. In December 2021, Panda and Adorama hosted a charity cup that raised money for City Harvest, the largest food rescue organization in New York City.