Indonesian esports organization BOOM Esports has announced an agreement with Rivalry. From now on, the betting company will act as the leading sponsor of the esports organization. As a result of the deal, the Rivalry logo will appear on the jersey of the Dota 2 roster.
Devesh Kabdwal, Director of Revenue at BOOM Esports:“I believe the two brands that have combined BOOM Esports and Rivalry have great potential for creating high-quality entertainment content and in general adding value to the ecosystem. A platform like Rivalry plays an important role in rewarding of our fans, who understand our team as well as we do. This also gives our fans another reason to follow our team very closely and directly benefit from the knowledge gained, allowing them to celebrate our victories with us. "
The company becomes the eighth partner of BOOM Esports, joining the internet service provider CBN and the Espo fan engagement platform. The organization is currently represented in six disciplines, including Dota 2 and VALORANT.
Althea Kunanan, one of the regional leaders Rivalry: "The Rivalry based on the company's business is supported by its ecosystem e-sports in which it is actively involved with the help of the media and entertainment, as well as by supporting content creators and community support Rivalry extends to professional. We are very pleased with the exemplary performance that BOOM Esports has demonstrated so far and are confident that they can represent SEA well internationally. "
The sponsorship deal marks the first since Rivalry went public on TSX Venture in October.