Ninjas in Pajamas partners with Zilliqa

Swedish esports organization Ninjas in Pajamas and blockchain company Zilliqa have announced a partnership agreement. According to the press release, the deal is expected to provide users with "real and tangible value" and digital engagement.

Heicham Chahaine, CEO of Ninjas in Pajamas:“During the pandemic, esports organizations were able to switch to online gaming and marketing initiatives relatively easily over traditional sports. think: how can people stay involved? Could they use their time on the Internet to make money, not just play? In the first half of 2021 alone, blockchain-based gaming companies received almost half a billion dollars, and crypto turned out, there were all the answers. "

The two sides will also collaborate on apparel and event branding as well as banners at tournament venues. As a result, the Zilliqa brand will be featured on the shirts of Ninjas in Pajamas players in CS: GO and Rainbow Six: Siege. In addition, the Zilliqa brand will be featured at PGL Major 2021 in Stockholm.

Matt Dyer, Development Leader at Zilliqa:“The physical and digital worlds merge. Over the past year, hobbyists looking for new ways to interact have understood how esports can be enjoyed as a remote social interaction with peers. Now that we have the opportunity to express ourselves with Ninjas in Pajamas, we have no doubt that this collaboration will attract new people and even more diffusion. "

Founded in 2017, Zilliqa is a cryptocurrency company specializing in the creation of a blockchain platform. The company held an ICO in the year of its foundation and raised $ 22 million in Ethereum currency. Cooperation with NIP marks the first foray Zilliqa to eSports.