In the Apple October 2023 event, commonly referred to as the "Scary Fast" live stream, four iDevices were unveiled this Halloween season. Simultaneously, a new generation of three-nanometer chips was introduced, comprising the M3, M3 Pro, and M3 Max.

The M3 Pro chip, in comparison to the other two, fits into the mid-tier processor category, while the M3 serves as an entry-level option, and the M3 Max represents the pinnacle of performance.

To explore the new products powered by these chips, continue reading.

The 14-inch and 16-inch MacBook Pro models equipped with M3 Pro and M3 Max chips

Apple unveiled refreshed versions of the 14-inch and 16-inch MacBook Pro models, each available with either the M3 Pro or M3 Max chips. 

Similar to their predecessors, the M3 Max versions deliver maximum performance, making them the go-to choice for those seeking peak computing power. Alternatively, the M3 Pro variants cater to users who don't require such exceptional computational capabilities. According to Apple's claims, the M3 Pro is up to 40 percent faster than the M1 Pro, while the M3 Max outpaces the M1 Max by 2.5 times. These models promise up to 22 hours of battery life, with the 14-inch MacBook Pro featuring the M3 Pro chip starting at $1,999, and the 16-inch MacBook Pro starting at $2,499.

The 14-inch MacBook Pro featuring the M3 chip

You might wonder about the earlier mention of the 14-inch MacBook Pro. 

Indeed, there is a distinction. This particular 14-inch MacBook Pro doesn't feature an M3 Pro or M3 Max chip; instead, it is powered by the M3 chip. While it may not possess the same level of performance as the M3 Pro and M3 Max, it represents a significant leap over the M1 chip. Apple boasts that the M3 chip is up to 60 percent faster than the M1 chip, with prices starting at $1,599.

The new 'Space Black' MacBook Pro

Apple now offers the MacBook Pro in a new color option known as "Space Black," characterized by its dark aluminum finish that is more resistant to fingerprints. 

This color is exclusively available for the 14-inch and 16-inch MacBook Pro models equipped with the M3 Pro and M3 Max chips. It's worth noting that the M3 and M3 Max models are also available in silver, while the M3 14-inch MacBook Pro comes in both space gray and silver.

iMac featuring the M3 chip

The iMac had remained unchanged since 2021, when Apple introduced a vibrant 24-inch lineup powered by the M1 chip. Before the Scary Fast event, there was speculation regarding whether Apple would opt for an M2 chip or leap directly to the M3 processor. 

As it turns out, Apple chose the M3 chip, which is also present in the 14-inch MacBook Pro. The tech giant from Cupertino claims that the M3 chip offers twice the performance of an M1 iMac. It retains the same seven color options as the previous generation, along with the 24-inch screen size and a 4.5K Retina display. The starting price is set at $1,299.

Apple has officially declared its second autumn event for 2023, scheduled to take place on Monday, October 30th, at 5:00 p.m. Pacific Time. The event will be hosted online, as has been the case with previous Apple events. This time, the spotlight will be on the Mac product line, and Apple enthusiasts are eager to witness the tech giant's anticipated refresh of several Mac models.

Apple's Events website has given a clear nod to the Mac theme, featuring an Apple logo that gracefully transforms into the iconic Mac Finder symbol on a sleek black background. The design choice serves as a visual confirmation of the event's primary focus on Mac-related announcements.

The rumor mill has been churning with speculations about what Apple might unveil. One likely contender for an update is the 24-inch iMac, which is still powered by the M1 Apple silicon chip. Notably, Bloomberg's Mark Gurman has hinted that we should not anticipate a refresh for the MacBook Air. However, there is a glimmer of hope for Mac enthusiasts, as the 13-inch MacBook Pro, 14-inch MacBook Pro, and 16-inch MacBook Pro could be in line for a chip upgrade.

The exact nature of this chip upgrade remains shrouded in mystery. It is unclear whether Apple will introduce a new M3-series chip, but the potential is there. Depending on the specific enhancements, both the iMac and the MacBook Pro models may see the adoption of the cutting-edge 3-nanometer M3 chip lineup.

As we inch closer to October 30, expect the speculation and anticipation to intensify. The event promises to shed light on the enigmatic Mac lineup and unveil what Apple has in store for its devoted user base.