NYXL announces partnership with SPORTFIVE

North American esports organization NYXL, formerly known as Andbox, has announced a partnership with sports agency SPORTFIVE. The agency will act as the exclusive commercial sales partner for NYXL and will support the company's commercial development.

Kai Mati, Head of Partnerships at NYXL: "NYXL's goal is to be not just a New York esports organization, but New York's leading global entertainment brand. SPORTFIVE is the perfect partner to help us get there."

NYXL will reportedly use SPORTFIVE's assistance to support the commercial growth of the company's esports and gaming initiatives. The parties said they would work together to generate revenue, grow the business, and integrate sponsorship deals.

Ryan Polun, Head of Esports & Gaming Americas at SPORTFIVE: "NYXL is a proven esports organization and lifestyle forward looking to reach out to the casual gaming community here in the New York metropolitan area. We are thrilled to be able to help strengthen the company as a leading lifestyle and entertainment brand.

Note that SPORTFIVE also cooperates with Misfits Gaming Group, Immortals and GIANTS Software. The agency also brokered Fnatic's partnership with ASOS.